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Lego goes green with its botanical collection3 min read

February 23, 2021 3 min read

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Lego goes green with its botanical collection3 min read

Reading Time: 3 minutes

The Buzz

Who has not spent a better time of their days playing with Lego!? A few blocks can make a house, a ship, a tank and even a person! It is the ultimate guide to imagination, and creativity! And it just took a vert sweet turn. But before we go there, let’s review the Lego Story:

Creativity allows us to view and solve problems more openly and with innovation. The stress caused by the on going pandemic caused the Danish brand LEGO to come up with a creative  solution to help combat stress with a unique Botanical Collection.

Watch its story, here:

The collection has two sets – Flower Bouquet and Bonsai Tree. 

“Over the last year, we’ve seen more families building together to help them get through the lockdown, and many adults building with LEGO bricks for the first time. To get creative with LEGO building is a great way for adults to engage in mindful activities,”

Nicolaas Johan Bernardo Vás, Senior Designer at the LEGO Group. Sourced from Architectural Digest

Containing 756 pieces, the LEGO Flower Bouquet allows builders to create beautiful blooms like roses, poppies, daisies and various other flowers. It comes with adjustable flower stems, grass and a wide variety of colors to choose from.

What makes this collection even more special is the fact that it is mainly made of plant-based plastic derived from sugarcane. So it is fun as well as responsible.

LEGO Bonsai Tree is a set of 878 pieces, a rectangular pot and slated wood-effect stand offering a choice between pink cherry blossoms and green leaves.

The ethos behind the two sets is the same – to invoke calmness, to bring an element inspired by nature into homes, encourage creativity and to encourage families to build something beautiful together.

The idea is to help people take a break from everyday stresses, express their personalties and experience joy.

Jamie Berard, design lead at LEGO Group, sourced from Soul Talk News

This breathtaking collection shows us that with a dash of imagination and a playful attitude one can find ways to combat the modern day stresses. So, before you go, take a whiff of a Lego bouquet by unscrambling this Jigsaw:

Sourced from Architectural Digest and Soul Talk News
Images from Architectural Digest

(The Buzz is a fortnightly column that explores bright ideas that became reality)

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